Made In China

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MADE IN CHINA – The Other Side Of China

Brand concept

Made in China makes you forget everything you know about chinese cuisine. This brand new tapas bar serves authentic specialties you’ve never seen before – in a remarkable atmosphere.

Sadly, most people identify the ’Made in China’ label with cheap, low-quality, poorly manufactured items. Our goal was to change these perceptions and show the world the beautiful and delicious experiences China has to offer.

The visual identity brings ancient chinese traditions to life, with a modern, new look. To achieve that we combined chinese brush painting with graphic design and photography. The logo is based on chinese typography and every visual element comes from China’s incredible history and culture. The interior design showcases iconic inventions from China, like Chinese Opera and chopsticks.