A beautiful lady. The soft baby touch. The glowing skin that just keeps you amazed. The gentle care. This is the essence of Pears. Finding the perfect model for this shoot was the biggest challenge. Patience bears the sweetest fruit and that is precisely what we experienced here. After 4 days of casting and going through 4 rounds of auditions, we finally found the perfect mother daughter pair. Their brilliance was not only about the portrayal of the brand but also there quick bonding. We needed only natural pictures and accordingly the relationship between the child and the model also had to be natural. She was just perfect!
Also, kudos to the photographer. In a natural shoot, the photographer needs to be quick to the click and he was a master at recognizing the perfect moments.. We had around 4-5 different combinations for the shoot which were given to us by the creative director. He was very clear in his mind about what he wanted and had a lot of reference images.
There is a lot of teamwork that goes behind every successful shoot and this was no different. Putting together a team of the perfect models, great makeup artist and hairstylist was done by our expert production head.
When all the stars line up and the all the gears are in harmony the only possible result is perfection. Just like this shot.
Project - Pears Campaign
Client - HUL
Photographer - Madhur Shroff
Agency - McCANN, Mumbai
Creative Director - Nishant Pratap
Art Director - Mahesh Kawathankar
Agency Producer - Amol D. Wagh
Producer - Makarand Hembade
Production - Qench
Creative Director - Nishant Pratap
Art Director - Mahesh Kawathankar
Agency Producer - Amol D. Wagh
Producer - Makarand Hembade
Production - Qench
