Smartphone Revolution
We were tasked with relaunching Xiaomi cell phones in South Africa. It is a Chinese company that have become one of the leading smartphone producers across the world. They produce affordable smartphones without compromising quality or performance.
Smartphones should not be limited to only the wealthy individuals.
Our goal is to make smartphones available to everyone” Jun Lei (founder of XIAOMI)
There is a Xiaomi revolution that is happening the world over.
This story needed to be told in South Africa. A story that shows South Africans that the best shouldn’t have to be for the few, a story rooted in the promise of empowering people in their everyday lives, challenging every South African to unite with us and reconsider the status quo. A story that turns South Africans’ desire for access and opportunity into a reality.
The revolution Xiaomi started
Revolution style posters were illustrated by hand, and were used across all media for the campaign (The posters displayed here are two of the ones that I illustrated).
The footage for the TVC was shot at the Graffiti walk (inner city Johannesburg) and our illustrated posters were animated over it.
Executive Creative Directors
Rob McLennan
Graeme Jenner
Senior Art Director
Clayton Swarts
Senior Copywriter
Jessica Marques
Art Director
Lizandri van de Merwe
Copywriter
Siobhaun Hieber
Production Agency
Flic Design & Animation
