Bringing Committed Medtech to life (2016)

Aura is a talented and committed team with a unique vision about how medical diagnosis,
processes and treatments should be: accessible to everyone.

Playing in an industry - medical robotics – driven by functional capabilities, we created a brand identity that could reinforce
and enhance both the solidity and innovative base of the company as well as their social purpose. This is how “Committed Medtech” was born, as the soul of a project with endless ambition, willing to make a huge impact in the society. Robustness, consistency, rigour and trust were also key values to stand out and communicate for this start-up on funding mode.

We were responsible of leading and developing the full branding project, from Brand Strategy, Naming,
Claim, Visual Identity and Stationery to Web design and development.


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