Creative Directing and producing corporate videos for Pattern Energy, a renewable energy developer with a very strong value proposition of "Community First", my goal was always to capture the brand's essence in how the company itself, and by proxy, the wind facilities, affected the lives of those living and working in the local communities, rather than creating traditional "sales" pieces. 

This was evidenced when I asked one of the interviewees in "Community Commitment", which won a Telly in 2012, what she liked about the company the most and she responded, "This. Talking to you people. Knowing that you really care about what we think."