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    In February 2015, L.A.-based designer Shoghak Kazandjian brought her skills and experience to TUMO for the second time. She took her lessons to G… Read More
    In February 2015, L.A.-based designer Shoghak Kazandjian brought her skills and experience to TUMO for the second time. She took her lessons to Gyumri where she taught TUMOians about branding. Over the course of the two week learning lab, the students rebranded a local music festival. They divided into four groups and each group developed the brand and advertising material for “Gyumri Music Festival.” Incorporating traditional Armenian motifs into their rebranding strategy, the students created everything from the logo to the posters. Read Less
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