Cramer is an italian distributor of automotive spare parts. They had already a brand and a naming. We created a new logo, a new website and we also provided a new brand for their product line called Dasp-i, including also the design of all the packaging.
We've chosen a clean and modern approach to bring the company to the next level. It was hard to don't push too much and to save their tradition and the relationship with their old clients. At the end the new logo has more personality and the company has a more dynamic and contemporary language, more in line with their philosophy.
Thanks for your attention.