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Sagres
A Cerveja no Pomar
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To communicate the new flavors Lima-Maça de Alcobaça and Lima-Pêra Rocha, Sagres Radler presents its first web series: “A Cerveja no Pomar”. Three episodes were streamed on YouTube, Facebook and Fox Play. “A Cerveja no Pomar” tells the story of Pedro, a brewer, and Leonor, a fruit grower, who come together to create new flavors of Sagres Radler. Naturalness, the origin of ingredients, double refreshment and innovation, along with new packaging, are the main elements of the campaign. In addition to the web series, assets were created for television, outdoor and digital.
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Trailer
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Teasers
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Episodes
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