King Innovation
New Product Direct Mail Piece
New Product Direct Mail Piece
This postcard was part of the collateral that I developed to launch this new product for the company. This particular piece was the direct mail piece that was mass mailed out to every customer from our database. Not only did I layout the printed piece, but worked in Illustrator and Photoshop to draw the connector, put the landscape light fixtures into the photograph and took the photo on the back. There was a technical drawing supplied from the engineers, but the cover image was not. The pieces for this new product match the over branding on the company, but I used the pink to accent those for this product.
