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    Prism Awards, Plascon, Graphic Design, Transience, Transient, Edible, Rice Paper, Soy Ink, Multiple Use, Eco-friendly,
Brand: Plascon
Product: Prism Awards Architecture Competition

The Brief
Create a call-for-entries that would challenge 'green' thinking and demonstrate how the transience of nature and the use of natural materials can be applied to create eco friendly design. At the same time inspire a standard of thinking for the students’ entries.

My Solution
I created an entirely edible brief. The call-to-entries were printed with soy ink on rice paper and bound together with rings of icing sugar.
After digesting the information, students were encouraged to do the same with the brief, leaving no waste behind.