Brief: Creative Campaign for El Moled (Egyptian Folklore Tradition) consistant with Étoile last campaign (El Lela El Kbira), Highlighting the products and Egyptian taste.
Conclusion: Visualizing Egyptian Folklore games through Crafting & photo shooting products to have the same look & feel of our traditional folklore games.

Client: Étoile

Creative, Artwork and Styling by me

Photography by Mohamed El Far facebook.com/MohamedElfar.Ph/

As bringing back the Egyptian folklore traditions in a modernized way was the main concept that the campaign was built on, we can not neglect two significant elements that were associated with el moled event, namely - the doll & the horse.

The initiative was interpreted to fit the younger segment - kids - as a gift that would give the same spirit of the event as we used to have as our age. Both products were made of Brown and white chocolate, that no kid can resist.

 As a sort of engagement on both online - offline levels, we created coloring book as give away so kids engage with the brand and they will send their colored drawings to Étoile official Facebook page.