To give a new look and spirit to Compaq, I reimagined it as a brand that stands for an easier and carefree lifestyle by simplifying technology and making it more convenient for citizens of the digital age. 

 

The visual identity creation I structured for the new Compaq includes a new logo and color palette. To envision the future of Compaq, I developed three extensions to show the concept “More life, less stress.” The overall company image works to represent the soul and culture of the new Compaq.