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    Navigation / IA redesign for a major software company. Card sort, quantitative research, qualitative research, responsive web.
VMware Research & Interaction Design
I led the research and design on this project, wireframed a new navigation scheme and responsive web platform for this software giant. They have conquered the enterprise market and in order to extend into small- to mid-sized business they need their website to be more self-service. Design was rooted in moderated card sorts I did with 20 users and an unmoderated card sort with 400 users.
Navigation structure streamlined by 75%. Design direction informed by moderated and unmoderated card sorts (using Optimal Workshop) and validated in a quantitative survey (again, using Optimal Workshop) with 400 users.
Screen grab of the first card sort, which was intended to see how users grouped key topics across the breadth of the site's content. After distilling the feedback from the 25 moderated sessions, we emerged with a new framework for the information architecture: participants viewed the product value path in terms of phases or levels of expertise, page organization did not meet their expectations, and page density was mind-numbing.
Screen grab of the second card sort. In this un-moderated study, we tested more quantitatively with 200 participants. Results confirmed our hunch about a navigation that bucketed information into levels of expertise with the product.
Treejack study, round 3 of research. The final test of our navigation approach was a tree study in which we tested the new navigation categories quantitatively with 185 users. It's on the small side, but the point of this artifact is to show that you can quickly research with a large sample and iterate to the best possible place for your users and your product. The items that did not do well (the ones in red) were re-purposed in the IA.