Client: Innovation Booster
Created by: Yoël Martherus, Paul van Hattem, Seline Buttner, Daan Blom
As experts in innovation transformation you need to transform your own brand identity every once and a while as well. In close collaboration with the boosters we have overhauled their brand identity and website design in an intensive one month period.
The website features a top task menu to guide visitors in their search for information and speaks to both potential clients and potential boosters. The new take on the color palet and photography results in a vibrant and unique online experience that is highly distinctive.
The overall concept behind the new identity is based on the fact that Innovation Booster offers companies a new perspective. It was our aim to create a future ready logo that portraits this idea. The logo suggests upward movement and represents the 'out of the box' IB approach.
