treat is the proposal of an alternative medication. The project includes a great search for symptoms and natural remedies: natural foods are very efficient single or in combination.
Specifically new packagings have been designed for natural medicines.
These packagings remind the medicinal chemists in shape and white color; they just differentiated by colored labels, with an immediate typography and iconography.
To have a strong spread we designed a website too, a mobile app, two books, three kind of posters and a motion graphics video to introduce the theme of tradition and prevention
Infographic research and analysis
Iconography
treat packaging
treat manual of natural remedies from A to Z - size A5
treat handbook - size A6
treat mobile version
treat posters
treat is the proposal of an alternative medication.
treat is prevention, information and education.
treat is a rediscovery of traditional pharmacy.
treat doesn’t exclude the efficacy of chemical pharmacy.
treat is based on the use of natural products easily available, for daily symptoms.
Ethics and awareness in the packaging communication.
with Stefano Dal Tin and Derek Stewart
University IUAV of Venice - February 2016
with Stefano Dal Tin and Derek Stewart
University IUAV of Venice - February 2016
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