The Herbal Essences - Mi Estilo iPhone application is designed to help convey Herbal Essences products toHispanic shoppers in aisle by using image recognition to provide relevant, in-language communications about specific products. The app willdisplay the Spanish-language version product related text from the package on the users’ mobile device, anddrives to the brand's social media channels for additional content, such as how-tovideos. The applicationis easy-to-use, scalable, and engaging.

This is the first P&G iPhone application that lets users access a brand's Facebook, Twitter, and YouTube content from directly within the app, rather than forcing them to open those in the Safari browser.