Media selection is a vital step in advertising where a cost-effective medium is chosen to fulfill the required coverage of a target audience. Media selection very much depends on the budget and type of the business. Here are some popular advertising media.
When it comes to reach a large number of audiences in just a single exposure, Television is the most efficient medium. Those businesses who feel advertising on national TV expensive may choose local channels to appeal particular localized geographical area. The impact of this medium lies in the combined power of images as well as spoken words.
Although billboard is limited to picture and minimum words, it is one of the least expensive medium to reach more people.
Broadcasted from different stations, radio advertising can access even in regional languages. The key advantage of radio advertising is that it covers even illiterate listeners and is a very active medium to popularize any consumer products. Encompassing a large mass, radio ensures fast repetition. Radio advertising involves short messages for a short interval of time. Cost is also quite higher.
Newspapers are important forms of press advertising which are powerful medium to dissipate a message. They not only contain valuable informations including diverse news & events but also have the widest circulation, be it local, national or provincial. A newspaper always has a separate advertisement department that classifies and designs different advertisements. There are some important factors which must be considered before selecting a newspaper for advertising like the coverage of the newspaper, the class of the readers and cost of advertising.
This type of advertising involves different mediums like placards, posters, displays, sky writing, neon signs, bus and train advertising. It is also known as Mural advertising. The chief purpose of outdoor advertising is to draw attention of the passersby within a few seconds. It is one of the most effective medium of advertising. Sometimes the posters and placards that are visible from a distance and can be easily read are also fixed on the walls near busy
places and streets.
Advertising has always been a popular mean to disseminate a message or popularize any product. With passage of time, there evolved a number of more ways of advertising. However, some methods always remain popular and effective.