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    Warbble is a B2B service that sources, creates and schedules social content relevant for a customer's specific business and industry.  For their… Read More
    Warbble is a B2B service that sources, creates and schedules social content relevant for a customer's specific business and industry.  For their logo I focused on the word ‘Warbble’ more than the technology/services as the latter could expand over the following two years. Read Less
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Warbble (sic) is a B2B service that sources, creates and schedules social content relevant for a customer's specific business and industry. For their logo I focused on the word ‘Warbble’ more than the technology/services as the latter could expand over the following two years.
I quite liked the existing font (Arista) so I used it as well in several of these options.
This concept takes the previous logo and turns the speech bubble into data points.
Next I added a bird that warbles a birdsong to add a more playful element to the brand. 
I used an oscillating sound waves to make a ‘W’ in this concept.
This more slender logo gets completely away from the current logo.
I added sound waves and data streams to complete the logo as a 'W'.
I added data as dots to the word ‘Warble’ in a way that can be playful and change with each use.