When I was working for Pull&Bear I started thinking to create something more than "disposable" clothes, trying to change to way of mind of the company. My goal was to create something cheap but useful, stylish but durable. I worked 6 months on the project with my friends Alvaro Vogel and Radina Partrick, working with natural fibers, recycled materials, European suppliers and the final presentation was impressive.
Unfortunately my way of mind was completely different to the company's one, so I had to break with it.
Be responsable. Buy just what you need.