Noche de Rabanos Poster
Noche de Rabanos Poster
School assignment.

Background:
Noche de Rábanos (Night of the Radishes) is an annual Christmas event held on December 23rd in the main square of the City of Oaxaca, Mexico, dedicated to the carving of oversized radishes to compete for prizes. It began when farmers would carve imported radishes to attract customers’ attention to their produce booths during the Christmas market. The mayor of the city created the formal competition in 1897 and today, the city grows and provides the radishes used for the event. Everyone is welcome to participate and there are even radish carving classes for children at the festival. There are also competitions for sculptures made out of dried flowers and corn husks, but invariably the radishes are what attract the crowds. Lines form all day to view the creations but the real festivities begin when night falls, with fireworks, floats and food.


Concept:
My concept is twofold; the transformation of a consumable raw material into a work of art, and the interactivity of a competition + festival in which everyone is invited to participate.


Strategy:
The festival itself is exclusive to Oaxaca, so the poster is in Spanish and almost serves as a call for entries to residents of the city. A passerby on the street would see the flap floating in the breeze, and, drawn by the movement, investigate. As soon as one “peels” back the flap to see the design underneath, the viewer becomes a participant. The illustrations and even the type mimic the hand-carved look of radish sculptures while giving hints as to some of the activities at the festival.

Noche de Rabanos Poster
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Noche de Rabanos Poster

Noche de Rábanos (Night of the Radishes) is an annual Christmas event held on December 23rd in the main square of the City of Oaxaca, Mexico, ded Read More
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Published:

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