Peel's Fresh Beverage
 Fresh As Just Picked!

Peel's is a school project, done to promote a fresh beverage. Focusing on the freshness of the product, I developed a design and feel that interprets the concept. The bottle design - with the peel wrapped around it - provides the consumer with the experience of peeling a fresh fruit, in this case; a kiwi.

The structural display adds to the concept and the tagline, having the bottle as part of the tree enhances the idea.. 'Fresh As Just Picked!'
(Close up shot)
The wrapping peel has the texture of a kiwi - velvet. And the inside of the peel has a kiwi pattern printed on it. 
The bottle with its structural display.