Electrolux Design Lab 2012
The Electrolux group is a global player in household appliances. The company tries to focus on innovations that are “thoughtfully designed, based on consumer insights”. For a company like Electrolux investments in innovative products is becoming more and more important for maintaining a solid position as one of the market leaders in home appliances. The Electrolux Design Lab competition - which celebrates its 10th anniversary - gives the company a refreshing sight on future product opportunities, provided by students all around the world. Many concepts that have been presented over the last ten years are used as inspiration, and transformed into marketable products that are currently sold under the Electrolux brand.
primarily to prevent food from splashing. The camera has a direct position above the contents of the bowl. By the rapid turning circle of the mix beater and the slower turning circle of the mounting part, the entire bowl will be clearly visible.