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    From ManvsMachine: Go Lighter, Go Longer. A metaphorical exploration of air and the negative space it occupies. The Air Max 2017’s ultralight… Read More
    From ManvsMachine: Go Lighter, Go Longer. A metaphorical exploration of air and the negative space it occupies. The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run. Read Less
    Published:
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Credits


Concept, Design & Direction:
ManvsMachine

Client:
Nike Europe

Audio:
Zelig

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