Air Max '17 on Behance

Air Max '17

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From ManvsMachine: Go Lighter, Go Longer. A metaphorical exploration of air and the negative space it occupies. The Air Max 2017’s ultralight… Read More

From ManvsMachine: Go Lighter, Go Longer. A metaphorical exploration of air and the negative space it occupies. The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run. Read Less

Published:

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Credits

Concept, Design & Direction:

ManvsMachine

Client:
Nike Europe

Audio:
Zelig

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Follow All Following All Unfollow All

Eye Buy Direct

Eye Buy Direct

Animation

Bottled Up

Bottled Up

Illustration

Yourniture

Yourniture

Graphic Design

Born Mercurial

Born Mercurial

Animation

Air Max Day 18

Air Max Day 18

Art Direction

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Basic Description

From ManvsMachine: Go Lighter, Go Longer. A metaphorical exploration of air and the negative space it occupies. The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run.

Published:

Project Made For

ManvsMachine London, United Kingdom

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Credits

Berd London, United Kingdom

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Lukas Vojir London, United Kingdom

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mark haley London, United Kingdom

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Oliver Harris London, United Kingdom

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Jeff Thomson Los Angeles, CA, USA

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Fred Huergo London, United Kingdom

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James Owen Los Angeles, CA, USA

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Tags

Nike airmax cinema 4d 3D manvsmachine mvsm houdini vray bubble air

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