Below is a series of emailmarketing messages sent to various customers in response to content requests,free trial period and beta programs. Targeted campaigns were set up using behavioraltracking and lead scoring via a marketing automation platform.

Role:
Messaging and Copywriting
Lead nurturing strategy
Email layout design
Email coding


Technology Used:
Photoshop
Illustrator
Dreamweaver
HTML
CSS (inline foremail)
Pardot Marketing AutomationPlatform
Vertical Response EmailPlatform
Salesforce
Microsoft Dynamics CRM