Crystal Cascades Corporate Identity
Etch Design group was given the opportunity to re-brand Crystal Cascades - an Australian Tourist Park. The Tourist Park is located in the tropical city of Cairns, North Queensland. It is proudly owned and operated by a family since 1995. They are immensely proud of their location and continual harmonious beautification of the gorgeous park.
After immersing ourselves in visual research we found the best attributes to the park was the nature within and surrounding the destination. We delivered the company with a new modern and unique look. The colours we selected represented the peacefulness of the area and the logo-mark was made to portray the 'hand made' aspect whilst maintaining an elegant and classy feel to portray the luxury accommodation they have on offer.
After immersing ourselves in visual research we found the best attributes to the park was the nature within and surrounding the destination. We delivered the company with a new modern and unique look. The colours we selected represented the peacefulness of the area and the logo-mark was made to portray the 'hand made' aspect whilst maintaining an elegant and classy feel to portray the luxury accommodation they have on offer.
Brand Influences
Logo - Main
Corporate Colours
Brand Typography
Business Cards
