Quadra BSB
Service Design and Branding
This project was made by Alice A. Marques de Sá and Nathália Delgado Gomes. It concerns the creation of a food truck that sells sweets (cake pops) and fruits called QUADRA BSB.
Based on the urban (architecture, spatial organization, and other art expressions) and natural (flora) heritage of the city of Brasília, has the purpose to, considering the environment and the service, involve the customers in the atmosphere of the city so to have an identification between the people that transit and live at the federal capital.
During the project activity were developed: a corporate identity system and its applications, the organization and arrangement of the elements in the internal and external spaces, and the service stages, which permeate the contacts with stakeholders, and the products offered by the establishment.
In addition to this project, a business model was designed to specify the criteria required for the enterprise to engage its role in the market.
