GALA TAKE-AWAY PUBLICATION
Completed 2016Los Angeles Ronald McDonald House
They say that a picture is worth a thousand words. And when it comes to words, less is certainly more. A hand-picked selection of words - each answering the question "What is Home?" - combined with candid snapshots highlighting just a handful of the families that have called the Los Angeles Ronald McDonald House home become a powerful message designed to both tug at the reader's heart strings and be a source of meaningful inspiration.
Printed as a 36-page softcover publication on saddle bound, matte-finish paper, the Gala Take-Away Publication released on 11 November 2016 during the annual MAC Gala at Universal Studios.
Art Direction, Copywriting, Editing, Print Design