I developed the concept and led the photo shoot to capture some really fantastic work lives of the animals and people of Workday.
 
The copy is written in the style of a letter directly to the viewer. We conducted interviews with some great performers that were the embodiment of the Workday spirit.
 
We even interviewed Turtle the dog's owner to capture his unique story. These interviews informed the copy and the resulting photos to create a campaign to reach their key hiring targets and express the Workday experience in a fresh and unique way.