D&K Agri-Sales is a family-owned business in Plymouth, Nebraska, that sells and constructs all kinds of grain-handling equipment. That includes grain bins, dryers, augers, custom fabrication, and much more. They even design site layouts in 3D modeling software.
D&K did not have a real logo to speak of, but they had lots of places where they could have shown one. That was an opportunity they recognized and they realized they needed a logo to make their business brand stand out.
While I researched their business and customer base for their website, I also was doing research for their logo. I knew it needed to be something simple, bold, and clean. The logo would be used in a variety of environments. Out in the country, things get dirty – so it needed to show up well and be recognizable from a distance.
To start designing the logo, I began by just sketching ideas. As you can tell, I’m not a great artist, but pencil and paper is the best way I’ve found to generate lots of ideas quickly. There were some ideas I could eliminate quickly, and some that I would need to flesh out further.