Find 'em Track 'em Kill 'em

Watson DG partnered with Lionsgate and Tumblr to engage in some visually-innovative viral storytelling to help promote The Expendables' return. In the months leading up to the movie’s release, the film’s bad guy, Jean Vilain (played by the legendary Jean-Claude Van Damme), has been Tumblr blogging a robust, virtual Field Manual that instructs you how to kill The Expendables. All of them.