'Reach outside your comfort zone' - Print Campaign
Problem
Unfortunately I am unable to name the brand on here, but the client needed a new ad campaign for 2017 to reach consumers and to drive loyalty to this brand. How does one go about creating loyalty?

Solution
Base the campaign and brand around issues that many of their consumers and individuals in general face. The USP of this brands product helps the consumer smell fresher the more active they are, basing the campaign off this, the idea is to help coaster consumers outside of their own comfort zone. To help them pursue their dreams and goals in life and to remind them that it's not a scary place. The print campaign uses simplistic art direction along with a strong underlining message.

Photography + Art direction by myself.

View more at mattkerslake.com
'Reach outside your comfort zone' - Print Campaign
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'Reach outside your comfort zone' - Print Campaign

To help consumers reach outside of their own comfort zone and to further more create brand loyalty to an already highly established FMCG brand.
4
41
0
Published:

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