Trase is an abbreviation for "transparency for sustainable economies", a joint initiative of Global Canopy Programme and the Stockholm Enviroment Institute.
It is a pioneering sustainability platform that enables governments, companies, investors and other stakeholders to better understand and address the environmental and social impacts linked to their supply chains.
This powerful new approach draws on vast sets of production, trade and customs' data, for the first time laying bare the flows of globally-traded commodities - such as palm oil, soya, beef and timber - at scale.
This powerful new approach draws on vast sets of production, trade and customs' data, for the first time laying bare the flows of globally-traded commodities - such as palm oil, soya, beef and timber - at scale.
For the logo, the symbol derives from the commodities' supply chain. It divides the evolution in 3 chronological states: the past, the present and the future. This classification is made by calculating the relationship between the quality and the quantity of the data outputs from the global commodities trading network.
The past is the state where the eye just observes. It collects data but it doesn't combine them.
In the present the eye evolves into a data miner, collecting and combining previously unexploited data from the trading routes. The opaque shell of the global supply chain is turning transparent.
The future is what happens because of trase, the goal in itself:
transparency for sustainable economies.
transparency for sustainable economies.
The initial sketches became a study of the supply chain flows from start to finish: production > export > import > processing > export > import > retail
The introduction of trase symbolises the objective data mining from each export/import nod. After many simplifications, the final symbol fuses the concepts of the observer, the mutation /evolution and the supply chain.
For the lettering of the logo, the objective was to diminish the abbreviation concept and turn it into an action, a verb. A new word is introduced: trase.
For the color palette, the chosen scheme of colors aims to differentiate the platform from its competition, balancing between vibrant and unexpected.
The color of the symbol stems from the background, emphasizing the way the platform works: it creates relatively simple visualisations from a vast amount of data processed on the back-end of the tool.
A dynamic grid was designed to work as a guideline for any design application needed.
The height of the curve in the symbol becomes the constant x on which the grid is based and calculated.
