Cadbury Chocolate Bar - Packaging
Problem
(University Brief)
Devise a new 'chocolate' bar that Cadbury could launch in the summer of 2017. The idea needed to be different to the competition thus needed a robust meaning behind it.

Solution
The #FeelsBar enables consumers to personalise a creative message that goes with their purchased chocolate bar. The interactivity with the chocolate bar sees consumers use augmented reality on their smart phone to reveal the hidden message planted prior to being given to another. This can then be automatically shared via social media to enhance the discoverability of the brand.

View more at mattkerslake.com
Cadbury Chocolate Bar - Packaging
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Cadbury Chocolate Bar - Packaging

Cadbury chocolate bar packaging brief with an advertising core.
2
58
0
Published:

Tools