Levi's Denim Lab
product design
A store design and shopping app that work together to engage, inspire, and help you find the perfect jeans.
A Levi's store design with an emphasis on discovery, simplification, and customization.
The shopping app works in partnership with the store to help customers find the perfect jeans, explore styles, get input from friends and complete their purchases as efficiently as possible.
Through the app, customers will be able to pre-select jeans to try on and have them sent to the fitting room for them as well as check-out online or save their picks for later.
Detail of the clothing displays with interactive screens.
The in-store app would be available on mobile to shop beforehand as well as on large screens in Levi's stores.
The jeans are organized by size and fit on the denim wall with one section for vintage jeans and one for new jeans. The jeans are displayed with the pocket and Levi's patch visible for easy comparison and color selection.
Process
Survey Results
50% of respondents always shop in-store for fit
Most frustrating things about in-store shopping: disorganized displays and crowds
“The shopping experience at Levi’s is overwhelming.”
“I prefer to compare things online. More options offered.”
“It's hard for me to find clothes that fit. I would love online selection, but in-store ability to try things on.”
“I didn’t even know Levi's had its own stores.”
Findings Articles
Shopper Personas
Shopper User Journeys
