El Alear
El Alear is a housing complex of four luxury towers located in San Pedro Garza Garcia. We developed for El Alear a spatial navigation system that extends through the exterior and interior signage of the building. A system that should be discretly integrated into the elegant and modern architecture from Agustín Landa, helping each visitor through his navigation in the complex.
The complete system is conformed by different formats and pieces that fulfill different functions for the navigation and the natural route in the complex. A typographic format was designed that is represented by three-dimensional letters that functions as the basis of the system. It is accompanied by an iconographic indicator and precautionary system, and for navigation a system of vertical pedestrian and vehicular pieces.
The forms are materialized in different solutions. The three-dimensional elements that are placed on the building's surfaces, such as 3D letters and icons, were created with Corian. For the directories, vehicular signage and iconographic signs, were made from steel sheets covered with baked electrostatic paint. The graphics on the sheets are applied with serigraphic printing, and in the vehicle context, with reflective vinyl. The iconographic system was created following a series of graphic explorations with the aim of achieving a system of notable and clearly defined icons in a language of simple and modern visual elements.
For the typography of the system, the source Avenir Next was chosen, it is used in three-dimensional letters and information texts. Complementing the iconographic system and integrating perfectly with each other.
An in-depth study of the complex space involved all levels of the building, including the floor type and upper levels, ground floor and common areas, and a vehicular system with underground parking. The system fulfills its function and its incorporated in a discreet way to the architecture of Agustín Landa, which in its essence is elegant and modern. The signage project communicates, without being protagonist, leaving the inhabitant to live the peace of the space created. The project facilitated a spatial navigation that was natural to the inhabitant of the building and also to its visitors.
After 45 years of its creation, the symbol of the disabled is getting a significant redesign. With the body forward and connecting the arms to the wheelchair to make the person represented appear more active. We decided to apply it in this way in El Alear as a synonymous with current affairs and a building related to progress.
