There is a factual issue that car brands can’t avoid: young adult people don’t like sedan cars. For this reason, Chevrolet created a new car category and this is “the sport/sedan”. Just to clarify, this new category is the same as a sedan, but with sporty details in lamps, seats, wheel and more. It’s a sporty feeling, not a real sport car.
Coming back to problem, we found good news. Luckily, our target is living a new life stage where they need more space and our message also speaks about to don’t lose style.
So, we made the following campaign, starting on TV, radio and prints, to finish with a digital activation on our social networks.
Agency: Commonwealth // McCann
Creatives: Eduardo Sepúlveda, Ricardo Bórquez, Diego Calderón.
Strategic Planning: Ignacio Pérez.
Art Directors: Eduardo Sepúlveda, Ricardo Bórquez.
Copywriter: Diego Calderón
Art Buyer: Mariela Cardozo
Account Director: Carlos Fernández
PH: Bonita FV
Director: Octavio Amaro
Photographer: Andre Klotz
TVC 45"
Prints
Rocker Radio
Chef Radio
Soccer Player Radio
THANKS!
