While working at New Horizons I was responsible for creation of marketing collateral cohesive across both digital and print formats. Acting as the visual specialist of the marketing department, I worked together with the team to devise a well defined marketing strategy for both our B2B and B2C markets. In addition to my regular duties, I regularly wrote industry-centered articles, created original design tutorials, and edited together video breakdowns of New Horizon's instructor led web courses.
Made Custom HTML email signatures for all employees. Adobe After Effects was used to the create animated text reveal effect, then used Adobe Dreamweaver to lay out underlying html structure, taking care to make sure all elements displayed properly across all popular browsers & email clients. Finally, used CodeTwo email signature software to dynamically connect the signature to each employees' contact details in the company's active directory.
Updated Newsletter Sign-Up to a more modern and cohesive design. This was done primary through by recreating the newsletter with a consistent typeface, and aligning elements to an underlying grid.
In order to reduce visual clutter, I made the decision to present less form fills, making our corporate discounts an automatic option and making distinct buttons for the business/consumer newsletters.
Presenting The Sign Up with two distinct buttons for B2B and B2C customers made it clearer to our customers what they were signing up for. In addition, changing the copy on the submit buttons to "Get the Latest" caused a uptick in signups.