Kopitiam Square
Objective:
To get consumers to patronise the new Kopitiam in Sengkang during Chinese New Year.
The Concept:
After much research and survey, it was concluded that the majority of residence in the neighbourhood were young families with children. Thus the concept of creating a children's storybook was used to target at families. These were distributed to families targeting young parents who can recite it with their children. This is a fully illustrated children's storybook with key learnings consisting of words related Kopitiam Square and its merchants. The entire concept and art direction were also adapted onto other collaterals such as flyers and posters to keep a consistent branding.
