About
Altamira Medical Institute is today the most innovative day centre for ambulatory surgery based in the Patagonia Argentina.
Like strategic partners, we begun to work with the entrepreneur team when this surgical centre was just an idea coming to life. Our job was to build their visual identity and marketing foundations.
Like strategic partners, we begun to work with the entrepreneur team when this surgical centre was just an idea coming to life. Our job was to build their visual identity and marketing foundations.
The first challenge was giving this project a name and a branded purpose.
At the beginning, the Altamira’s value proposition was focused in the specialty of ophthalmic surgery, because part of the foundational team was constituted by eye specialist doctors. But the significance of the investment in technology and innovation exceeded the starting expectations, so the smarter business decision was to enlarge services and grow the market share to an integral ambulatory surgical clinic.
At the beginning, the Altamira’s value proposition was focused in the specialty of ophthalmic surgery, because part of the foundational team was constituted by eye specialist doctors. But the significance of the investment in technology and innovation exceeded the starting expectations, so the smarter business decision was to enlarge services and grow the market share to an integral ambulatory surgical clinic.
The brand had to perform a strategy of differentiation and serve a high standard institution looking forward to promote life quality. But also, with all the expanding potential at that stage, we had to be flexible concerning future possible strategic changes in the business direction.
This is the creative path we follow:
Precious stones: because of their brilliance, their exclusivity and the energy they represent
Elevated Hills: regarding building localisation characteristics
These triggers lead to discover the Altamira Caves, a magic touristic place in Spain with walls covered with native rupestral art; paintings of which the multifaceted artist, Pablo Picasso, after a visit when he admired the drawings in it, said: “after Altamira, everything is decadence”.
Driven by technology and with the aim to achieve perfection, the name Altamira seemed as a perfect fit. It could transmit the idea of sophistication and art, search for excellence and idea of a very committed conception of the centre, from the building architecture through users assistance processes’ configuration, now officially called Institute. On the other side, separating the word Altamira in the middle: “Alta” (in spanish language “tall” or “high”) made reference to the elevated hills in where it was being constructed and “mira” (meaning “see” or “watch”) to the ophthalmic approach in the business vision.
Driven by technology and with the aim to achieve perfection, the name Altamira seemed as a perfect fit. It could transmit the idea of sophistication and art, search for excellence and idea of a very committed conception of the centre, from the building architecture through users assistance processes’ configuration, now officially called Institute. On the other side, separating the word Altamira in the middle: “Alta” (in spanish language “tall” or “high”) made reference to the elevated hills in where it was being constructed and “mira” (meaning “see” or “watch”) to the ophthalmic approach in the business vision.
From the target analysis we came up with three principal connected agents in the relationship net of this Institution dedicated to offer a humane service:
Institute: the people working in, the services and the infrastructure
Users: at the center of the all efforts, the greater beneficiary of the services
Doctors: besides infrastructure, they are likewise beneficiaries of services in an organised and progressive work environment
Users: at the center of the all efforts, the greater beneficiary of the services
Doctors: besides infrastructure, they are likewise beneficiaries of services in an organised and progressive work environment
