We made four 360 degree 3d illustrations for Eplehuset’s 2016 Christmas campaign. Eplehuset is a norwegian Apple Premium Reseller and, in conjunction with agency Tibe T, dared to offer its online users a full immersive 360º website. Super cool!
Client: Eplehuset | Agency: Tibe T | Art Director: Andreas Winther / Frank S. Dybhavn | Country: Norway | Photo (people): Marius Beck Dahle | CGI: FireGrader | Post production: FireGrader
To look around in the panoramas, please visit our homepage at firegrader.com
Read on below for a short summary of the production.
All the environments are 3D, except for the backgrounds and the people, which were post produced in place afterwards. The most challenging picture was the car, because the people would have to be very close to the camera and to the top and bottom edges, which left us with a lot of distortion to deal with in Photoshop. But in the end, after a lot of trial and error, everything worked out just fine.
During the photo shoot we were always double checking the models' pictures in Photoshop, to make sure that the light and perspectives were matching. You spend some time to make these quick tests on set, but you save tons of time in post production later.
Comparing to a standard workflow (not 360º illustration) the only thing that was different was the distortion we had to add to the models. We did it using the Warp function in PS, no big deal, but the 1 million dollars question was: how much distortion should we make and how should it look like?
We needed a real distorted picture from a 360º camera that was roughly at the same distance and position from the models. Since we had all the scenes under 3D development, we posed some bipeds roughly in the same position the models would be and rendered it out.
We also took a 360º camera to the photoshoot (Theta S) and snapped panoramas there as well.
In the end, we had two very good distortion references that guided our warp distortion post afterwards.
The only person that needed more work was the little girl, cause she is very close to the camera and her legs are very close to the bottom of the image, adding a good amount of distortion to it. There we needed to use a second picture of her, from a higher point of view and with the camera pointing down, so that we could get more "legs" to work with in post. So, the picture you see is actually made of two pictures, one from the waist up and other from the waist down.
Last but not least, a huge thank you to Ondra and the whole Corona Renderer team for introducing this feature in our favourite render engine. Keep rocking!
We hope you like it. Feedback and comments are always welcome.