Being a mum is the only job in the world without a day off.
The idea of MumDays is to take away the worry of wondering what to buy someone who is so special to you, by giving you the opportunity to give back some well deserved time off. They offer a range of gift experiences that are mum approved and wanted some branding & packaging for their special MumDays gift pack.
We chose a feminine rose pink & gold foil colour scheme to give the pack a really elegant feel. Something that would be "instagram post-worthy" by the lucky mums who receive one. The messaging in the brand was also a key point. We chose messages that speak directly to the recipient, to give it a personal feel & to remind them why they're so special.