To face this challenge we decided to focus on the main goal of Orphica products – regeneration.
For the main graphic element we created dynamic thick lines, that are all different colors depending on the product.
We created the logo based on three elements, important to the brand's image – an eyes, water and a sphere - to represent the cycle of life. We we chose the light fonts, and soft colors. We also chose mint for the main color of the entire brand, as it gave a dermatological feel to the brand
Based on our visual expertise, we created packaging including boxes, jars, bottles and sachets, gift boxes and shipping materials. We were responsible for creating an interactive website, and also for preparing many other marketing elements including supervision of photo sessions for both beauty and products.