Ugly Americans Print Campaign
Subway & Street Posters
Subway & Street Posters
For the first season of Ugly Americans, Comedy Central let us produce a series of "propaganda posters" based on the world of Ugly American's Department of Integration. The posters adressed how the DOI could help struggling monsters deal with their own unique issues. The designs were loosely based on old war propaganda posters. It was pretty awesome of the network to let us go with a campaign like this since the posters said very little about the actual show. They were from the world of the show! After a couple weeks we ran a larger 'reveal' poster with actual show information and a big group shot of our crazy cast of characters.
