• Add to Collection
  • About


    A content idea I came up with to highlight fashion at Woolworths through current music culture.
Christmas in South Africa is very different to the rest of the world. We wanted to highlight this privilege. Harnessing the most iconic musician Riky Rick we came up
with Kotini Christmas inspired by Riky Ricks Sidulkotini song.
"Kotini" is a phrase that was coined to describe opulence 
within in South African hip hop culture.

Kotini Christmas showcases fashion, homeware and food exclusive to Woolworths stores and is symbolic of the appetite for quality in South African millennials.