Daiichi Sankyo has a portfolio of hypertension medicines. The challenge was a competitive brand was going off patent. In response, the Daiichi Sankyo brands had to provide added value for both patients and physicians as well as increase patient adherence. The outcome was a RM program steeped in health education. Another challenge we faced was a program name change in the 11th hour. The creative team switched gears and we delivered the winning campaign in days.
Right Fit Blood Pressure Program Concept Ideas 2012
