Sophia's Slender Reflections
This newsletter services the general membership of the Weight Watchers of Western Michigan franchise. I completely redesigned the newsletter to help make it a more effective marketing piece for the company and to make it more valuable to the members themselves. I also worked to introduce more images of men to help
grow that part of the membership. The newsletter started out two color throughout and then moved to a completely full color piece. The changes were a success leading to a greater response from the membership.
In fact, the first full color issue had to be reprinted for the first time ever.
Print/Magazine
8.5" x 11"
Pagemaker, Photoshop, Illustrator
grow that part of the membership. The newsletter started out two color throughout and then moved to a completely full color piece. The changes were a success leading to a greater response from the membership.
In fact, the first full color issue had to be reprinted for the first time ever.
Print/Magazine
8.5" x 11"
Pagemaker, Photoshop, Illustrator
