Insect proteins are the future, but how do you get people to eat them today? An ambitious start-up turned to the Small Monsters for the solution.
Our answer was to develop an evolving brand: starting with a sports/performance approach, Naäk would build credibility in a niche market: triathletes. As the product became more known, and as insect protein became more accepted, the brand would slowly change, emphasizing the ingredients more and more.
Client: Naak Inc.
Agency: the Small Monsters
Creative Director: Sunil Sarwal
Project Manager: Romain Blasquez
Lead Designer: Lucile Guarnaccia
Printer: Profecta Labels Inc.
Manufacturer/Copacker: Nutrifrance Inc.
https://naakbar.com
Client: Naak Inc.
Agency: the Small Monsters
Creative Director: Sunil Sarwal
Project Manager: Romain Blasquez
Lead Designer: Lucile Guarnaccia
Printer: Profecta Labels Inc.
Manufacturer/Copacker: Nutrifrance Inc.
https://naakbar.com
The strategy worked, and Naäk is now established as a successful national brand with several new lines products and flavours launched.
