Developed concept and strategy for both iStock and Getty Images’ activations at 2015 Cannes Lions International Festival of Creativity. Led project from creative design and produced all assets, including advertisements for the Lions Daily and Cannes Lions festival program, branding the Young Lions competition zone with motivational posters and swag, curated photography and illustrations for all produced assets. Co-branded with iStock, the colorful multi-channel campaign sought to engage new talent from around the globe to explore iStock’s eclectic collection of photography, vector graphics, and stock illustrations.
Young Lions Competition Zone
Photo booth featuring Getty Editorial Photographer, Gareth Cattermole
iStock print advertisements ran in the Cannes Lions Daily and in the Young Lions festival program.
Photo grids were used to highlight iStock's eclectic variety and breadth to Cannes attendees.
Posters were placed across the Young Lions competition zone and in each team's cubicle. The creative was extended into social media.
From February to March 2015, I was involved in the 2015 Young Lions Competition, while working at Wunderman Seattle. The following month, I had moved on to Getty Images, where one of my first assignments was pitching the year's Young Lions sponsorship activation.
We wanted every Young Lion to enter the competition zone area and feel motivated and empowered, rather than marketed to. The motivational designs were mantras for overall success, relating to the creative process, from the initial concepting rounds to the last-minute deadlines.
Environmental signage at the 2015 Spikes Asia festival
The campaign was repurposed for the Young Spikes Integrated Competition zone area.