Refreshing. It's often one comes across a bank that uses this as their motto. But this community bank does.
In a year where banks were still on unstable ground, this annual report was created to showcase the financial tides turning. The report was contained entirely on (and inside) the box, producing a piece that was both playful and purposeful.
With large, international banks moving in, we decided to focus our attention on...cheese, Wisconsin Dells, and Madison's very own isthmus. Things quintessentially local.
Proposed New Campaign
In order to compete with various banks and credit unions in the area, the campaign was refreshed and repolished. This included adding color, a human element, and an outdoor component to create intrigue in order for people to visit the new website.