Britannia Tiger wanted to market their new variants in the tier 2 tier 3 market. The key objective of the campaign was to announce the arrival of the Tiger variants. We saw an opportunity to use the age old prank of 'Crying wolf!.'
Throughout the creative exercise, we ended up creating a brand tonality of mundane yet charming pranks. This campaign even determined other aspects like the brand personality, audio branding and overall communication package.
